Make It Black
Celebrating the beauty of BLACK.

We advocate for the redefinition of Black.

We partner with brands you love to transform their most iconic products to Black.

100% of the net proceeds support Black Founders through our Small Business Impact Fund.

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MAKE IT BLACK

BLACK IS - BOLD | LUXURIOUS | CHIC | TIMELESS | EDGY | STYLISH | SOPHISTICATED | UNIVERSAL | FORMAL | EXCLUSIVE | REFINED | RHYTHM.

Make it BLACK is an initiative developed by Pull Up For Change to create meaningful conversations around the word Black. The program partners with leading Brands to showcase the beauty of Black and 100% of the net proceeds are allocated to the Pull Up For Change Small Business Impact Fund.

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